About us
The Birth of Loba Mane
Loba Mane was born from a desire to celebrate the wild spirit within every individual. Our name comes from the Mexican myth of La Loba - the she-wolf who collects bones and breathes new life into them. Like this magical ritual, we seek to resurrect damaged hair and restore natural vibrancy.
Inspired by Self-Expression
Loba Mane's story began when one of the founders, Heidi Pernett, from a family of salon owners for generations, was inspired by seeing people express themselves through different hairstyles and colors. But the harsh chemicals and hot tools used often damaged hair in the process. Heidi and her mother Linda dreamed of creating products that would allow you to transform your hair and minimize the damage. They wanted to make self-expression through your mane worry- and guilt-free.
When Science Meets Nature
In 2015, Heidi and Linda teamed up with chemist Mehdi Ghaffari to turn their vision into reality. The Team worked tirelessly to create a fantastic array of products using only plant-based ingredients to care for your hair and the environment. After years of iterations, The Team finally perfected what would become Loba Mane's Collection: the Color Vibrante* line.
*Color Vibrante translates to vibrant color
For the Wild and Wise Manes
In 2017, with deep cultural diversity and insights, the Loba Mane team launched the first Latina-focused hair care brand in the U.S. celebrating wild and wise manes.
Let Your Mane Tell Your Story
Loba Mane was founded to embrace all hair types and styles. Our products not only protect your hair from damage but also empower you to proudly flaunt your dream hairstyle. At Loba Mane, we believe you shouldn't have to choose between beautiful, healthy hair and self-expression. Our groundbreaking formulas help you achieve your hair goals without worrying about damaging your hair. Discover the transformative power of nature – for your mane and your spirit. Let your mane tell your story.
