Loba (she-wolf)originates from a Mexican myth: La Loba, the creator of the wise and free spirit.

Loba Mane was inspired in the wisdom of the women that visit our salon and the wild spirit that lies within them. We believe in the power that lies in your mane; our different hairstyles, textures, and colors we exhibit can become statements of the freedom that lies within our identity.


"Growing up in Colombia in a house that had a beauty salon business, I would often hear“para ser bella hay que ver estrellas”. This means that in order to be beautiful you have to make painful sacrifices. My grandma and mother practiced this philosophy, so just like everyone around me, I experienced at a very early age the damage and pain of constant hot tools, relaxers, and chemical treatments.

Our Story


We believe that our customers should not have to choose between beautiful hair and healthy hair.With our incredible formula, we are breaking through the boundary that has convinced us that harsh ingredients are necessary to attain beautiful hair.

With us, you are able to express yourself vibrantly through your hair care while making a well-informed choice on where your products originate.  

  • Foot-print Friendly

    Everything we produce is vegan, Fair-Trade, and Cruelty-free. Free of: Parabens, Silicones, SLS, Mineral Oils, Phthalates or Petrochemicals.

  • Finest Ingredients

    With wild-harvested ingredients, cold-pressed Organic Oils and steam-distilled extracts, we provide complete Natural care for your hair.

  • Culture

    We are inspired by our differences, creating products that are inclusive to people from all walks of life.