You may have asked where does our name comes from. Why Loba? To understand we invite you to read this short Mexican story that inspired our name.

The Story goes like this:

Somewhere in Northern Mexico in a hidden place everyone knows but few have ever seen lives an old woman. She is called by many names: La Huesera, Bone Woman; La Trapera, The Gatherer; and La Loba, the Wolf Woman.

The sole work of La Loba is collecting of bones. She is known to collect and preserve especially that which is in danger of being lost to the world. Her cave is filled with the bones of all manner of desert creatures: the deer, the rattlesnake, the crow. But her specialty is said to be wolves.

She creeps and crawls and sifts through the montañas, mountains, and arroyos, dry river beds, looking for wolf bones, and when she has assembled an entire skeleton, when the last bone is in place and the beautiful white sculpture of the creature is laid out before her, she sits by the fire and thinks about what song she will sing, always a unique song.

And when this comes to her, she stands over the criatura, raises her arms over it, and sings out loud. That is when the bones of the wolf begin to flesh out and the creature becomes furred. La Loba sings more, and more of the creature comes into being; its tail curls upward strong. And La Loba sings more and the wolf creature begins to breathe.

And still La Loba sings so deeply that the floor of the desert shakes, and as she sings, the wolf opens its eyes, leaps up, and runs away.

Somewhere in its running the wolf is suddenly transformed into a laughing woman who runs free toward the horizon.

We love the story because we believe both Lobas, the old woman and the free spirit, are inside each one of us. The creator and the creation, the wise and the wild. With love and wisdom we run wild. Loba Mane is for the Wild Wise Woman in you.

What is LOVE? recognizing yourself, accepting yourself, embracing yourself, caring for yourself, so you can later recognize, accept and care for others.

What is WISDOM? Listening to your body, recognizing what is best for you. In the case of your hair, stepping far away from the toxic ingredients, away from the harsh sulfates and silicones, as these damage your hair in the long run. 

What does it mean to be WILD? Means being whoever you wish and feel to be and going for it. You want to free your new natural gray hair, rock on that fro, or die your hair with a rainbow? Be free, be wild.

Images by Paula Duro and Dimitra Milan